1st FEBRUARY - DAY 2

08:30 - 09:00 - Welcome coffee and registration of participants

09:00 - 09:10 - Introduction – Day 2

• by Paul Webb, Head of Department Green Europe, REA B

09:10 - 10:00 - Eligibility rules

• Presentation of the rules on eligible organisations, products, activities – Anett Buzek, Team Leader, Promotion of agricultural products, DG AGRI - External communication and promotion policy
• Rule on continuations – Frequently Asked Questions, AGRI
• Q&A session

10:00 - 10:25 - Virtual and on-site coffee break

10:25 - 11:30 - Discussion with experts: How to address well the award criteria?

• Overview of the evaluation criteria – Alessio Bacchielli, Administrator Programme Manager REA
• How to integrate the Work Packages and activities: a case study on digital marketing/social media/websites - How to combine offline (events) and online activities - Krisztina Dörnyei PhD, Social Media specialist
• Budgetary aspects (cost estimation, cost distribution, eligible costs) - Anne Burchett, Wine Marketing and Communications Specialist

11:30 - 11:45 - Q&A session

11:45 - 12:30 - Project examples - presentation by beneficiaries of SIMPLE and MULTI programmes

• MULTI (fruit and vegetables) FV4MILLENNIALS (Interfel FR-BE-IE) - Joanna Nathanson, Policy Advisor, Freshfel Europe – the European fresh produce Association, Belgium
• SIMPLE (organic) SwitchtoEuleaf (PL) - Krystyna Radkowska, President of Polish Chamber of Organic Food
• SIMPLE (third countries – Mexico) Olive oil WT (ES) - Teresa Pérez Millán, General Manager, Olive oils from Spain
• MULTI (cooperation among partners and with implementing bodies) GReBioEU (DE-IT), Martina Frapporti, Digital Communication Manager, Bioland Suedtirol, Germany

12:30 - 12:45 - Q&A session

12:45 - 13:00 - Conclusions

• Diego Canga Fano, Director DG AGRI F - Outreach, Research and Geographical Indications

13:00 - 14:00 - Matchmaking meetings*

* The matchmaking event will be dedicated to interaction between potential project partners with a view to submitting multi-beneficiary proposals. It will take place only on-site.